The Basics of Mobile Content Testing

Posted on June.7.2011

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This morning at the Web Content: Mobile conference Ahava Leibtag filled us in on her methods for testing mobile sites and mobile content. Here are a few takeaways from her session:

  • When you’re testing, you need to think about how your users are experiencing your content. You need to narrow down specifically exactly what your users are looking for.
  • Use an iterative approach with small user numbers who are in the user scenario environments.
  • Use moderated usability testing to test the content. You’ll never know what your users think about your content unless you ask them.
  • Ask direct questions about the content and let users talk about their impressions from there.
  • Assumption is the mother of all screw ups. The old adage really is true (If you assume, you’ll make an ASS of U and ME).
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