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My musings on telecommuting, freelance writing, and the world of content strategy
The Basics of Mobile Content Testing
This morning at the Web Content: Mobile conference Ahava Leibtag filled us in on her methods for testing mobile sites and mobile content. Here are a few takeaways from her session: When you’re testing, you need to think about how your users are experiencing your content. You need to narrow down specifically exactly what your […]
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Marketing in the Age of Mobility
June 6, 2011
When it comes to planning mobile sites and applications, content strategy comes first. You worry about the channels later. -Robert Rose, Big Blue Moose
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Making the Most of Mobile Content
June 6, 2011
Mobile content is a hot-button issue, but that doesn’t necessarily mean it’s right for your business — or your clients. Here are notes from a presentation given at the Web Content Mobile conference by Jeff Eaton of Lullabot, and Karen McGrane from Bond Art + Science. Barriers you’ll face: For starters, what are you going […]
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First things first: Getting your message right
June 6, 2011
In today’s social media climate of constant check-ins, photo posts, status updates and more, you have to make sure every word of your content is consistent and relevant. At the Web Content Mobile conference, Margot Bloomstein from Appropriate, Inc. talked about getting your message right the first time. Here are a few highlights of what […]
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Content Strategy 101 (part 2)
June 6, 2011
During the second half of the Content 101 Workshop, Meghan and Christine from BrainTraffic talked about getting down to the core of your content strategy. For information on the first part of their presentation, look at my previous post. Here are a few takeaways about developing a core strategy: Start forming your core strategy by […]
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Content Strategy 101 (Brought to you by BrainTraffic)
June 6, 2011
To kick off Web Content 2011, Christine Benson and Meghan Casey from BrainTraffic are holding a content strategy workshop. Whether you’re a newbie to the industry or a seasoned veteran, they’ve been offering up a lot of useful information all morning. Here are the highlights of the first part of their presentation: Content generated on […]
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Yesterday: In five photos
June 6, 2011
Yesterday I had 12 hours to spend in the city. Today, I’m about to sit in on a content strategy workshop with the folks from BrainTraffic. Before I get to the fun, nerdy stuff, take a look at how I spent my day in the city:
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June 7, 2011
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